Howorth’s campaigns for Telstra and Livewire and Impact’s campaign for Coca-Cola received commendations at this year’s NSW PRIA Awards held in Sydney in September.
The Howorth campaign for Telstra Enterprise & Government, Identifying Australia’s Productivity Gap, positioned Telstra as a thought leader in the area of business challenges and the supporting role of IT and telecommunications. The PR driven idea led to an integrated campaign for the Telstra including events, above the line advertising and direct mail.
For Livewire, Howorth was engaged under a part-paid, part-pro bono contract to officially launch and drive awareness for a new online and social network for young Australians aged between 10 and 21 currently living with a serious illness, chronic health condition or disability.
With just three weeks to deliver the entire campaign and create talkability, Howorth created a launch campaign, which saw Livewire rated as the ‘most searched’ topic on Google. More than 50 media interviews were conducted with key Livewire spokespeople, resulting in 250 radio, print and online stories touching every state within the country. These stories created more than 37 million opportunities for Australians to see, read or hear about Livewire via online, newspapers, magazines and radio media coverage, effectively reaching all Australians over the age of ten at least twice.
Impact Employee Communications/OgilvyEarth was engaged to develop and implement a communication strategy to launch Live Positively within Coca-Cola South Pacific. The strategy needed to kick-start the Live Positively journey by educating, inspiring and uniting associates. The Coca-Cola community locally and globally has heralded this communication campaign as a great success. Within Ogilvy PR Worldwide the event has also been recognised, with Ogilvy Earth’s global network requesting knowledge sharing to drive further work with Coca-Cola globally as Live Positively is rolled out.